They were definitely thinking inside the box when they dreamed up the concept for BOXPARK.
Situated in Shoreditch – a precinct which epitomises gritty London cool – BOXPARK is a pop-up container mall; so-called because its basic movable building blocks can, and will, pop up anywhere.
BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’.
A unique mix of international fashion, arts and lifestyle brands, galleries and cafés makes BOXPARK the world’ s first pop-up mall, described as “a living, fertile community packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street”.
The concept goes beyond a place to simply shop. It’s a place to drop in and hang out. In marketing terms, it’s what an authentic brand experience is all about.
In return for a 20% commission fee structure, vendors who set up shop at BOXPARK receive a 300 square foot container store, a £25k shop fit, an ecommerce store on the BOXPARK Marketplace, a POS system, a consumer app with scan to share or buy, a 100k-strong digital database, and an event space.
BOXPARK CEO Roger Wade believes the concept of a digital, cashless mall is revolutionary. He says, “It allows small independents to have a sophisticated multi-channel solution with little or no set up costs. They just need an iPad or tablet and they are up and running.”
The pop-up mall is located at The Goodsyard, a former railway goods yard that spans 4.7 hectares.
The site was unused for over 40 years and lies to the north of London, between the neighbourhoods of Shoreditch and Spitalfields.
Once home to the textile industry, the area has become the creative heart of the city and a breeding ground for fresh ideas.
Known as the ‘silicon roundabout’, Shoreditch now boasts some of London’s hippest galleries, fashion showrooms, bars, clubs and boutique hotels.