by Modulate | Apr 29, 2016 | Retail
The shipping container architecture revolution has arrived in Argentina with the installation of QUO, a quirky new eco-shopping destination in a quiet town called Ingeniero Maschwitz, an hour and a half from Buenos Aires. Inspired by London’s eclectic Container City,...
by Modulate | Apr 19, 2016 | Retail
Brooklyn is New York’s bohemian borough, home to all things artisanal, organic, hipster, avant-garde and bespoke. So it comes as little surprise that Brooklyn’s bustling DeKalb Avenue was chosen as the site for New York’s first outdoor shipping container market,...
by Modulate | Jan 22, 2016 | Retail
If there’s one surefire way for an online retailer to get noticed in the real world, American fashion brand JackThreads seems to have nailed it. Simply plonk a hip container pop up shop in New York City’s bustling Union Square ! After Mercedes-Benz Fashion Week in...
by Modulate | Jan 22, 2016 | Retail
American brand AETHER was founded on the premise of exploring the space where form meets function. The label makes technical clothing with a modern aesthetic, defined by clean lines, high-quality materials and serious functionality. So, when AETHER commissioned...
by Modulate | Jan 22, 2016 | Events, Featured, Retail
It’s hard to impress in the fashion world – it often seems like everything’s already been done. But global brand Hilfiger Denim made an original splash in 2011 at Berlin’s über-cool Bread and Butter tradeshow with a modular shipping container showroom, complete...
by Modulate | Oct 6, 2015 | Retail
Compared to the makeshift tents that sports brands usually use at sporting events, cycling brand Shimano’s customised mobile showroom is an impressive new kid on the block. Described by creators as ‘The Shimano Experience’, the blue shipping container...
